I judge a book by its cover

I judge a book by it's cover. I judge an app by its icon. Yes, I might be missing something really good and worth my time and money, but you also might miss many consumers like me who do the same. I know it's not fair because your product could be excellent if we look beyond the interface or app icon for instance. But the thing is I sometimes don't have the time to take into consideration all my options and compare all the similar products, so I select. Which ones do I take into consideration ? Those that catch my eye. Take the time to think about your packaging, user interface or icon. It'll be worth it. I might even notice your app, realize how great it is and end up buying it.